On September 4th 2000 a new logo was launched to coincide with the refurbishements and improvements to the centre. The planters were replaced with new seating, there were improvements made with the lighting in certain areas. The creche and public toilets were also relocated.
The current shopping centre logo is 'thecentre:mk'. This together with the blue colons has been designed to reflect a welcoming, modern dynamic feel. Lamposts on the roadside around the centre feature advertising banners with slogans such as 'the shopping centre Milton Keynes just got better'.
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